WILL AI REPLACE MARKETERS?
Ah! The classic AI v/s human debate is here. AI has made its grand entry into every industry. Logistics, marketing, healthcare, IT, you name it. Though AI is boosting efficiency in many industries, it seems that marketers are in a tricky spot. Why? Certain marketing roles are suddenly losing relevance with the advent of AI and professionals are ranting about how clients now rely on AI tools instead of hiring a service provider to do the job. AI has simplified many aspects of the marketing industry, which has apparently contributed to layoffs and job scarcity. Some are unfortunately facing the consequences of the AI wave, while some fear they may receive a termination letter at any time. There was a time when the advent of machines sparked a similar fear of unemployment among the labourers. But machines did not wipe out jobs entirely. There was still a need for people to operate these machines. So the notion that AI would completely replace marketing jobs is baseless....